My target audience presentation

Target audience group of people

My target audience  is based on a group that was invented by the website UK tribes. UK tribes is a channel 4 project that was started in 2005 and studied the youth culture of today and set up a large group of tribal groups based upon their research. On this website they posted a detailed description of all of these groups and also put them into 5 subcategories. My group is going to be towards the trendies category. Trendies are fairly mainstream people and this is a description of them which i have quoted from the UK tribes website (www.uktribes.com)

"Trendies are a burgeoning Tribe with no signs of abating – and they are getting younger by the day. The high street has exploded with brands like Urban Outfitters and Topshop offering off-the-peg Hipster-influenced styles, so channelling your inner Cara Delevingne or Harry Styles has never been so easy.

Trendies are motivated by the current trends du jour, looking to street style, celebrities and authoritative media brands for inspiration on music and fashion – in short, the latest in cool. It’s about tapping into what’s hot just before it hits the mainstream and picking it up online or on the high street, with key pieces nabbed from vintage, charity shops, or the ultimate Trendie pilgrimage – shopping on Brick Lane in London.

Fashion is the Trendies first love, but music is next in line – especially picking up the latest mixes online to flaunt on social media or their blog. Online representation is huge for this Tribe – Instagram, Tumblr, YouTube and Mixcloud are the perfect platforms for showing off and being spotted. The meteoric rise of the style blogger, from 16 year old Tavi to Style Savage’s Steve Salter, has popularised Trendie icons in the media. These are everyday young people that have achieved the ultimate Trendie dream – transforming a love for fashion into lucrative careers, and gaining legions of followers in the process.

Essential dates on the Trendie calendar? Festival season is a chance for Trendies to show off their vintage meets high street inspired looks, from Bestival in the UK to Croatia’s Outlook Festival. High street designer collaborations are still coveted, you’re sure to see Trendies first in line at the next designer for H&M launch."

This video clip is from youtube made by UK tribes and is meant to simply summarise the group "trendies".

I have also screen grabbed the dictionary definition of the word trendy to try and consolidate the understanding of what my target audience are like, also this image shows how this word has increased in usage in the last 10/20 years which shows that the idea of being trendy and up to date has seriously grown in the last 2 decades.

My target audience's style of music is towards the indie pop genre of music which at the moment is very big in the charts and is becoming far more publicised and respected.
An example of indie style of music is a band like the 1975 who brand themselves as a rock band but are very much and indie rock band as they dress rather trendy and are followed by a wide range of people including my chosen category. This is an example of their music.

Target audience questionnaire

Target audience research questionnaire

• What genre of music are you most interested in ?
• Who are your favourite artists?
• What are your three favourite clothing brands ? 
• What is your favourite radio station ?
• What sort of things do you get up to on a weekend ?
• Do you use any social media sites and if so what ones ? 

I then interviewed a group of people who I believed to be members of my target audience to see what they were interested in.