The cover

The
title of the magazine is NME which is a short
abbreviation for 'New Musical Express'. The
title originally was New Musical Express in the early years when it was a music newspaper as a suppose to
magazine but in 1978 the
title was changed to the currant
abbreviated title and soon after this in the early 1980's it changed from newsprint and into a music
magazine. The
title was
abbreviated for several reasons, one key reason is that the old
title was simply too long especially for the
magazine format which they were planning to move towards when they made the change. The second reason is that the
abbreviation comes across more
urbanized and has a younger feel to it which links heavily to their
urban, young target audience.
The
title logo has white
writing with a red box surrounding it. The
font is a very basic
style but is large and
bold and sticks out on the
front page which is obviously what is required for a
title on a
front cover. The red box also separates the
title from the rest of the
front cover images and
writing in order to ensure to the reader what the title is and to make sure that it does not get taken over by all of the other parts of the cover.
There is not so much of a
strap line but there are four names of
singers that are in the same
font colour and
style as the
title that are joined on to the
title, these names are PJ Harvey, Lars Ulrich, Haim and Toy and these are four artists who appear throughout this weeks issue.

Although there are several
pictures on the
front page the one that sticks out as the main one is the
picture of the artist Jake Bugg. I believe that this is the main
picture because it is the largest and therefore takes up the most space on the front page, also the
title is directly put on top of his body which could be the creator's way of emphasizing this
image and artist. He is gazing into the
camera and this could be in order to make it seem like he is looking into the eyes of the person who is reading and buying this
magazine. I believe that they chose Jake Bugg to be the
main stand out
image on the
front cover because he is one of the leading up and coming
artists in this
genre and so he would
signify what this weeks issue is trying to show and also he would appeal to a lot of fans of this
genre and therefore more people would see him stick out on the
front cover and automatically buy it . He looks rather relaxed with a very calm and motionless
body language and from my knowledge Jake Bugg himself has a rather reserved introvert personality so this
body language and
picture suits him and the impression people have of him.

There are several other images on the front cover and they are all of varied size but are all of other singers that are appearing in this magazine, these singers include Palma violets, Wolf Alice and Drenge. All of these artists fit into the indie/rock
style of the music that this magazine studies. Another very clever link between all of the artists on the
front page is the theme of the issue is young people having fun and so all of the
artists on this issue are all playing with fire extinguishers in order to make it look as though they are all together and behaving like the
stereotypical young people that this magazine is
aiming this issue at, by linking them all together it makes the reader feel as though all of the young people in the music industry at the moment are working together and are not competing against each other.
The
cover lines promote the main topic of this issue which is young British singer's and is
illustrated by the large bold main
cover line. Also there are small
cover lines attached to each
picture of the artists just simply saying who the
image is representing.

All of the
writing on this
front page consists of very basic yet bold
font which is used for every
cover line,
strap line and the
titles. There are only two colours used for the
font and they are royal blue and red lining to the theme of Britain which is the issues topic, also all writing on the
cover is surrounded by a small box which is either red or blue depending on the font
colour of that particular line. This magazines
style is rather different to other magazines simply because the
font and
style is far more basic yet bold and to the point. It gives off the impression to the reader that it is not trying too hard to stand out and grabs reader's attention simply with bold writing and noticeable colours that sticks out on the shelf. Its
target audience is towards a rather young age group of around 16-28 possibly older and it is
targeting the Indie/rock genre of music.
I like the idea of the fire extinguishers because it gives off the idea that all of these artists are young and enjoying themselves and also the idea that the
front cover folds out is rather different and imaginative and just adds to the readers excitement, it also allows the magazine to target more things for example more artists
pictures.
The inside
There is 66 pages and 15 of these pages are
adverts. There are several different types of
adverts in this magazine, there health care products for men e.g. male electronic razors, food and rink items e.g. Jack Daniels whiskey and then there are concert adverts promoting upcoming tours and concerts.
List of articles and topics: sounding off column, 20 essential new tracks, festival drugs, the week, Lars Ulrich sound track of my life , radar, reviews corner , NME guide, young Britannia, state of Flux, from the vaults and lastly this week in 1991.
I would put these in to several different
categories, one would be information and weekly catching up, artists stories, investigations, past music looking back at music from different generations and finally the main story which is young Britannia which has the most
coverage.
There are 17
double page spreads and they consists of reviews, music updates, festival drugs, the weekly catch up and the young Britania topic has three
double page spreads yet again confirming that it has been given the most
coverage because it is most important main part of this week's issue.
There are several
advertorials, there is one that is
advertising reasons to subscribe to NME which is telling you good information about the magazine and what is in this could be seen as an
advert for the magazine but it is unlikely as it is in the magazine itself which would make it rather strange to
advertise for a magazine inside a magazine. There are also sections that are talking about upcoming tours for artists and it says reviews and how good/bad they are but because prices and dates are on there this could also be seen as an advert for these artists tours.
The house style is rather clear throughout, the
background colour throughout is predominantly white and the writing is in a rather mundane black
font. All titles of pieces stick out by being put in a very
colourful font for example pink or blue which really stick out in contrast with the black
font for the actual article itself, this house style is used consistently throughout the magazine apart from when it comes to the main topic of the issue which yet again links to the idea of making the Young Britannia article stand out because it is the main topic of this issue and so it is highlighted by the change in
style from the
house style. The
house style relates to the
target audience because the
font is very basic and to the point and not too fancy which would appeal to the young
target audience because that is what they would look for in a magazine, another thing which appeals to this area of people is the several bright
colours and constant
images throughout the magazine because it makes the magazine far more exciting to read and avoids the magazine becoming too
text heavy.